Plume Lip - Rose Fumé

The gel-cream texture glides on so smoothly it felt like a balm, but the matte finish stayed put for hours without drying my lips out. Rose Fumé is the kind of bold shade I used to mess up with other formulas, yet this one blurred everything out evenly in one swipe.

The ultra-blurred finish is exactly what I wanted—it looks soft and diffused but the color still makes a statement. The gel-cream texture glided on without pulling, and it stayed comfortable for hours without drying out my lips.

I was honestly a little nervous about a matte lip being drying, but the gel-cream texture is a pleasant surprise. The color goes on so smooth and the ultra-blurred finish looks like my lips but better, it's very wearable.